The case for hiding your price hasn't changed in twenty years. The pricing is complex. It depends on seats, usage, and modules. You need a conversation to scope it properly, and sales wants to frame the value before anyone reacts to a number. All of that is fair. It also misses what the buyer is actually doing on that page.
Someone landing there usually isn't ready to buy. They're trying to settle one question: is this in our range or not? If they can't work that out, most won't fill in a form to ask. They leave and find the answer somewhere else. A competitor's page, a review site, or a Slack group where someone who signed last year mentions what they paid. The number gets out either way. You just weren't the one who explained it.
The people who do fill in the form are a mixed bag. A few are qualified. Plenty are students, competitors, companies a tenth of your usual size, or buyers who assumed you'd be cheaper. Your SDRs spend the week working out which is which. That's the real cost of hiding the price. It isn't the leads you lose, it's the hours your sales team wastes on the ones you get.
Publish a starting point, not a rate card
You don't need to post a full rate card. There's a middle position most companies skip. Publish a starting point. Show the shape of the model, per seat, per transaction, or tiered by volume, so a buyer can do the maths themselves. Be honest about who it isn't for. A line like "built for teams of fifty and up" costs you nothing and saves everyone a call.
The usual objection is that competitors will see it. They already have. They have a sales team, and your deck is sitting in their CRM.
What changes when the price is on the page
Here's what changes when the number is on the page. Deal cycles get shorter, because the price conversation happens on day one instead of week five. Discovery calls improve, because the buyer arrives having accepted the range. And the deals that were never going to close die early, which is the cheapest way for a deal to die.
There's a reason procurement asks about pricing first. Everyone in a buying process is trying to rule options out before they commit. Your pricing page is either helping them do that, or pushing them elsewhere to do it. It's worth deciding which.