Shivkumar Pandey is a Founder and CEO of Niumatrix Digital and a B2B growth marketing consultant.
B2B growth marketing
+4
Apr 15, 2026
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3 min read
Bigger retargeting budget can mean more conversions at a cheaper cost.
+3
Apr 8, 2026
2 min read
Most teams focus on traffic, but the real opportunity lies in improving conversion.
B2B Content Marketing
Apr 2, 2026
Why Content Strategy Needs to Evolve Beyond Traditional SEO
+1
Mar 31, 2026
Focus more on high intent demos, even if less in number
B2B Sales
Mar 26, 2026
Peer recommendations & case studies are credibility boosters
Mar 24, 2026
Creating More Content Isn’t the Answer—Making It Usable Is
B2B Funnel
Mar 19, 2026
Why 11% Is the Benchmark That Can Transform Your Pipeline
Data & Analytics
Mar 17, 2026
Why B2B teams must move beyond single-touch models to understand the real buyer journey
Mar 12, 2026
How small changes to your website can turn more visitors into leads—without a drastic increase in traffic.
Mar 10, 2026
Why retention deserves attention—and three ways to keep customers coming back.
Mar 5, 2026
Most B2B Marketers Get It Wrong. Here's Why.
Mar 3, 2026
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